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WILLIAM F. JOHNSON, Carpe Geo Evangelist, Applied Geographics, Inc. 

Bill is a seasoned GIS professional with more than 34 years of experience.  Upon completion of his MA in Geography at Michigan State University in 1984, he started his career at the New York State Department of Transportation, which at that time was the home of the statewide mapping program. 

His initial work involved converting the mapping program from photo-mechanical to state-of-the-art digital production, in preparation for color printing, publication, and sale of 1:24,000 scale quadrangles, county base maps, the NYS atlas, and other maps.  In the late 1980’s and early 1990’s, he and his team also led one of the largest civilian GIS deployments of that era, serving more than 1,000 users in 11 regional DOT offices. Since then, he rose through the GIS ranks in New York State government, culminating in being named New York’s first Geographic Information Officer in 2013.

He retired from state service in 2016 and spent two years leading GIS program development in Washington, DC for the Universal Service Administrative Company (USAC), which is responsible for nationwide broadband support programs on behalf of the Federal Communications Commission (FCC).  In April of 2018, Bill joined Applied Geographics, Inc where he is applying his carpe geo philosophy of building trust through collaboration, of effecting fundamental change through thoughtful investment, and of consistent attention to excellence, as AppGeo’s carpe geo evangelist.

KEITH MASBACK, Owner, Plum Run

Mr. Masback is the Owner of Plum Run, LLC, providing advisory and consulting services to leading-edge companies and government organizations working in geospatial intelligence and related fields. He is also an active investor.

Prior to founding Plum Run, Mr. Masback spent over a decade as the President / Chief Executive Officer of USGIF.  Under his leadership, the organization more than doubled its organizational membership to over 250 member companies and organizations, quintupled its number of accredited academic programs, launched the award-winning trajectory Magazine, established a fully accredited professional certification program and vastly expanded the visibility, breadth, depth, and effectiveness of the Foundation’s activities. 

Before joining USGIF, he spent over 20 years combined as an officer in the U.S. Army and as a government civilian employee, culminating as a member of the Defense Intelligence Senior Executive Service at the National Geospatial-Intelligence Agency (NGA). He held a variety of positions at NGA primarily focused on strategic planning and programming and most recently served as the Director, Source Operations Group where he was responsible for 24/7/365 tasking of the Nation’s space-based imagery collection systems, including contracted commercial assets.

Prior to his service at NGA, he was a senior executive civilian on the Army Staff, responsible for planning the future of Army Intelligence and serving as the Army’s first Director of Intelligence, Surveillance, and Reconnaissance Integration.

Mr. Masback began his professional career in the U.S. Army, serving as an Infantry officer in the Berlin Brigade and as a Military Intelligence officer at XVIII Airborne Corps, and on the Army Staff (G-2 & G-3).

He holds a Bachelor of Arts in Political Science from Gettysburg College. He completed the Post-Graduate Intelligence Program at the National Intelligence University. He has also completed executive education at the Kellogg School, Northwestern University and the Elliott School, George Washington University.

He has served as a member of the Intelligence Task Force of the Defense Science Board and of the National Oceanic and Atmospheric Administration’s Advisory Committee on Commercial Remote Sensing (ACCRES). Currently the Chair of the Department of Interior’s National Geospatial Advisory Committee (NGAC), he is also a Councilor and Fellow of the American Geographical Society, a member of the Board of Advisors of the Global Special Operations Forces Foundation, and a member of the Advisory Board of the International Spy Museum.

Mr. Masback grew up in White Plains, NY. He is a single father with five children, ranging in age from 17 to 25.

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